WHAT WE DO

A Snapshot of our company

Brands: BIOLITE, BOGS, KLEAN KANTEEN, NEMO, SMARTWOOL, SUNSKI, VASQUE, HELLY HANSEN
Established: 1997
Principal: Bob Holding
Territory: Pacific Northwest (WA, OR, ID, MT, AK). Helly Hansen, Biolite and Sunski.
Channels: Outdoor, Snowsports, Better Footwear, Run Specialty, Hook & Bullet, Farm & AG, Department Store, Corporate, Workwear, Resort, B2B, Sailing
Locations: Seattle, WA – Bend, OR – Bozeman, MT – Anchorage, AK – Salt Lake City, UT and Boulder, CO
Team Members: 24

At Waypoint Outdoor we’re committed to exceeding your business needs and continually investing in giving you what you didn’t know you wanted! Among our 24 team members we have over 200+ years of Outdoor Industry experience. Here’s a quick snapshot of our company.

OUR TEAM

We know what a good job looks like.

Jim Purdy

Founder

Bob Holding

Principal / Brand Manager

Tom Mach

VP of E-Commerce and IT

Deborah Beggan

Sales Director

Brian Leslie

Director of Sales- Helly Hansen – B2B, Workwear, Resorts

Jeff Dill

Brand Manager

Trina Fornerette

Brand Manager – Smartwool

Bill Conradt

Brand Manager – Hardgoods

Brandon Carlile

Sales Rep/ Brand Manager – Sunski

Anna Leavitt

Director of Sales Operations

Brian Erickson

Sales Rep

Buck Groat

Samples and Warehouse Manager

Carly Morava

Field Service Rep

Chris Gibbens

Sales Rep

Collin Kilkenny

Assistant Showroom Manager

David Waarvick

Business Analyst

Erika Tardif

Business Analyst

Grace Hawkins

Brand Analyst

Heather Ehman

Office Manager and Showroom Coordinator

Ian Armstrong

Sales Rep

John Coke

Sales Rep

Keri Bird

Sales Operation Manager

Kristen Wizzard

Master Data Specialist

Lane Wilkinson

Business Analyst

Robert Powell

E-Commerce Business Analyst

Roger Strong

Sales Rep

Stan Smith

Sales Rep

Stephen Sramek

Sales Rep

Todd Barry

Master Data Specialist

Matt Straight

Channel Manager