We treat our customers like good neighbors and our partners like dear friends. We have stakeholders, not shareholders, and our bottom line is simple: to provide affordable, safe, healthy, high quality products and accessories and to promote and encourage health, sustainability and environmental awareness.
NEMO is founded on a commitment to adventure, to the fearless pursuit of uncharted paths, in everything from the equipment we build to the way we run our business. Bravely exploring new directions opens our minds, brings us closer to the people we depend on, sharpens our wits, and lifts our spirits. Adventure gives us purpose and perspective. It makes us humble and proud. We believe meaningful adventures are possible for everyone, anywhere. Possible, that is, if you bring the will, the imagination, and the right gear.
The SmartWool story started on a rugged Colorado ski slope with the belief that toes didn’t have to be cold. One simple pair of Merino socks challenged the conventional wisdom and forever changed the way outdoor enthusiasts looked at their feet. It’s not just about the Merino, though. It’s what we do with it that makes SmartWool different. For over 20 years, we’ve been pushing the boundaries of Merino to create smarter, more capable products from head to toe.
At Vasque, we celebrate our past as we help shape the future. So it’s nice to know Vasque’s history reaches back half a century to the tradition of handmade mountain boots inspired by the Alps. For ages, Europeans have flocked to their high country, enjoying ancient trails over alpine cols. Our founder, William D. Sweasy, recognized the beauty in moving through the hills and brought the passion home–and Vasque boots were born.
Helly Hansen gear is worn and trusted by professionals on oceans, mountains and worksites. As the #1 apparel brand for Ski Professionals, you’ll find HH at more than 200 ski resort and guiding operations around the world, and worn by more than 55,000 ski professionals. Our sailing gear is worn by world-class sailors across all five oceans, and we’re proud to partner with and participate in some of the sport’s most iconic regattas and sailing associations.