Amy Beck


Sales Rep




Focus Brands:

Amy has spent the last 13 years working in the outdoor industry leading sales, marketing and GTM strategies. Amy spent 11 years at Smartwool as the Vice President of Sales and Marketing and most recently has been in the role of Vice President of Wholesale for Lucy Activewear. Amy is passionate about the relationships she has built with her retail partners and industry colleagues and has experience building brands and long range plans in the North American market.

Prior to joining the outdoor industry Amy spent the first 12 years of her career in the fashion industry. First a retailer and then driving sales as an Account Executive for Cole Haan Footwear. Amy also serves as a mentor for both the Skip Yowell Future Leaders Program and OIWC. Amy is a passionate skier, biker, hiker and all around outdoor enthusiast.


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